FRACTIONAL PRODUCT & DESIGN LEADERSHIP

Build a product team that runs without you in the room.

You own the revamp. Your name is on it. But the design team is still taking tickets, the innovation team has stalled, and you're the one making UX calls at night. I build the structure that carries your direction to the people doing the work, so the product gets built on what clients actually need.

For CPOs and product leaders holding a revamp the current team can't deliver yet.

book a free diagnosis call
book a free diagnosis call
See how I work

On the surface it looks like people. Under that, it's something else.

WHAT’S ACTUALLY BREAKING

The design team executes but doesn't lead. The UX lead you hired hasn't changed that. The product innovation team you built is waiting to be told what to do. So you step in. You prototype. You make calls that shouldn't be yours. It holds for a while, and then it shows.

Underneath sits the real problem: nothing is grounded in what clients actually say. Commercial hears from clients every day, but it lives in people's heads. No one captures it. No one turns it into something the team can build from. Decisions get made on assumptions and whoever is loudest.

Hiring a lead didn't close the gap. Standing up an innovation team didn't either. Doing it yourself doesn't scale, and it puts your own role at risk. So the cycle repeats, the revamp slips toward a redesign, and a redesign won't make the product sell itself.

You own an outcome you can't deliver alone yet.

WHO IS THIS ACTUALLY FOR

  • You've got a 12–18 month revamp, and your name is on the result.

  • Your strategy is sound, but it stops landing somewhere between your head and the team.

  • You're tired of doing your team's leadership work on top of your own.

  • You need to implement AI augmented workflows between product and design, but don’t know where to start.

  • You want the product built on real client evidence, not internal opinion or the loudest voice.

  • You're ready to let the team make calls without you, once they have what they need.

Most leaders I work with are CPOs at scale-ups. The same pattern shows up for VPs of Product moving fast at start-ups, and MDs at enterprise, where direction loses its edge before it reaches the people who build.

Being honest here saves us both time.

WHO THIS ISN’T FOR

  • You want an extra pair of hands.
    I build the function. I don't join the ticket queue.

  • You want a fresh coat of paint.
    A redesign isn't a fix, and I won't pretend it is.

  • You've already decided everything.
    I'm here to find what's true, not to nod along to it.

  • You need the team kept dependent on you.
    The whole point is that they stop needing you in every room.

  • You want the cheapest option.
    This is senior work, embedded, and scoped to the real problem.

Direction that travels: from your instincts, to your team, to the product.

HOW I WORK

Most engagements touch more than one of these, because they don't come apart cleanly. A strategy with no structure to carry it falls apart. A well-run team with no direction runs in circles.

Pillar One

Vision & Strategy

For when product decisions get made without the evidence to back them.

I build the evidence base your strategy needs: client interviews, synthesised commercial intelligence, service design, and source-of-truth artifacts the whole company works from. Your direction stops being something you carry alone, and starts being something the company can act on.

Pillar Two

Product & Operations

I build the cycle that connects understanding a problem, deciding, building, shipping, and learning, then feeds what you learn back into the next round. That includes a clear-eyed review of where AI tools genuinely help and where they're just adding noise. You stop being the glue.

For when the team ships, but the process behind it is fragile.

Pillar Three

Organisational Development

For when the team exists, but isn't built for what's actually needed.

I restructure the team around what the company needs from it: clear roles, career paths, a hiring plan, and coaching for your team lead on managing up, down, and across. You get a function that runs itself, builds its own relationships, and develops its own people.

book a free diagnosis call

Five steps. The first one is free.

HOW WE’D START

Book a free diagnosis call

1

We talk through where you are and what isn't landing. No pitch.

Diagnosis & Report

2

You get a written read on what's actually broken and what to fix first. Yours to keep, whether or not we work together.

Scope

3

If it makes sense to work together, we agree where to start and what good looks like.

Embedded work

4

I work inside your team across the pillars that matter, building research, practice, and structure. Not slides.

Handoff

5

We review, and the team takes the cycle over. The goal is for you to need me less, not more.

The deliverables make the outcome real.
The outcome is the reason you'd hire me.

WHAT YOU GET

Outcomes - what you walk away with

  • A team that leads from evidence, not instruction

  • A product built on what clients actually need

  • Product decisions that don't depend on the loudest voice

  • Client intelligence that actually reaches the teams building the product

  • A strategy with proof behind it, not just conviction that you can defend to the board

  • Your calendar back - because the team no longer needs you to fill the gaps

  • Less time compensating, more time leading

Deliverables - what gets built

  • Client interview programmes

  • Synthesised commercial intelligence

  • Source-of-truth artifacts the company works from

  • A discovery-to-delivery cycle

  • Cross-functional ways of working

  • Planning & prioritisation frameworks

  • An AI workflow audits

  • Org design & role definitions

  • Career path frameworks & a hiring plan

  • Team-lead coaching (managing up, down, across)

What people say

PROOF

  • Moses Velasco

    VP FMCG Media and Consumer Insights

    ‘’Joining GFK as VP of product for several propositions it was clear that the need for client centricity was going to be critical to bridge the legacy mind set and solving client challenges of today and tomorrow. Hiring Egle and forming a design culture led to value that GfK had never realized or what could be possible.

    Client centricity was a distant buzz word that now has tangible and real meaning in the halls of GfK. Product propositions are backed with client research, less dependency on SME and HPPO decision making, a more empowered product team are some of they key results of Egle and her teams contribution.

    Egle and her team provided the research, evidence and guidance that created and aided a strong sense of credibility in product strategy. She and her team leveraged this to strengthen the alignment between all stakeholders at every level - no easy task!’’

  • Anna Malysheva

    Senior Product Designer

    ‘‘One of Egle's remarkable qualities is her ability to help individuals discover their place and role in the midst of transformation.

    In a corporate setting, where change can be challenging, she consistently guides and encourages team members to embrace new opportunities and adapt to evolving circumstances. Egle's inclusive approach ensures that every team member feels valued and empowered, creating a harmonious and collaborative environment.

    Navigating changes is never an easy task, especially in large and established corporations. However, Egle's unwavering positivity and genuine support for her team make a significant difference. She possesses a remarkable knack for finding the right words at the right time to uplift and motivate her colleagues. Her ability to instill confidence and optimism in others plays a pivotal role in overcoming obstacles and achieving success.’’

  • Andrew Heyers

    Retail Product Strategy and Development

    ‘’My knowledge of design thinking and the power of its capabilities was next to zero prior to working with Egle on our development for Newron Retail - Egle is a true leader, design thinker and motivator who helped us focus on what's right for the client through the whole ideation and discovery phase - her ability to encourage and guide those of us with limited experience in design thinking and concepts was amazing, leaving us excited to share those same concepts and thought processes with those around us in projects since.

    Egle managed to truly take us from a position of ambiguity to a place of certainty with her true enthusiasm and passion for the subject space, and in the process helped us gain the tools and processes to transform how we serve our retailers today and in the future.’’

  • Niloo Roshani

    Lead UXR

    ‘‘I have had the pleasure of working with Egle for over a year now and she is an inspiring leader. As an advocate of design thinking and a true champion of our team, she has consistently empowered us to reach new heights and has fostered an environment of creativity, collaboration, and support. What sets Egle apart is her unwavering dedication to our team's well-being and professional development. She actively encourages open communication and provides a safe space for us to share ideas, voice concerns, and learn from one another. Her approachability and willingness to listen have created a culture of trust, transparency, and mutual respect, where everyone feels valued and supported. Egle is an exceptional leader who leads by example - her ability to think strategically has inspired us to push the boundaries and explore new horizons. She consistently encourages us to take calculated risks, learn from failure, and embrace a growth mindset.

    Working under her leadership has been an absolute privilege.’’

This page shows what I do, not a price tag.

HOW ENGAGEMENTS WORK

Every engagement is fractional and embedded, scoped to the problem we find on the diagnosis call. Some leaders need one pillar. Most need a mix of the three. We work out the right shape before either of us commits to anything.

If you'd rather see the work than read about it, the call is the place to start.

book a free diagnosis call

QUESTIONS YOU’RE PROBABLY ASKING

Let me answer

  • Done-with-you, mostly. I work inside your team and build the actual thing: research, practice, structure. Coaching your team lead is part of it, but I'm not here to advise from the sidelines.

  • Less as it goes. Early on we talk often. The whole point is to reach a place where the team runs without you, and eventually without me.

  • No. Often the lead is capable and just doesn't have what they need to lead yet. I work with them, not around them.

  • You get a report from the first call. Real change in how the team works follows from there, built to hold rather than to look good for one quarter.

  • Yes. I start with the people and structure you've got and restructure around what the company actually needs. Replacing everyone is rarely the answer.

  • That's what the call is for. You don't need a clean brief. You need someone whose job it is to look.

  • You might, eventually. Bringing me in first means you build the function and learn what the role really requires before you commit a headcount to it.

ONE STEP

You don’t have to keep carrying it alone.

You were hired to deliver a product that works, built on what clients actually need. I build the structure that gets you there, and a team that holds it without you in every room. Start with a free diagnosis call.

book a free diagnosis call